Mobile commerce has blown-up
It’s grown by over 30% over the past year and now accounts for about $60 billion worth of retail e-commerce sales.
What’s interesting is that a lot of this shopping is happening INSIDE PHYSICAL STORES.
According to a study by Google, 84% of smartphone shoppers use their phones while inside a store. And it’s not just a quick glance – they spend an average of 15 minutes on the phone while shopping. Continue reading
The beacon — a low-cost device that retailers can attach to store shelves or walls to communicate with customer smartphones — is coming into its own. Beacon programs are quickly moving out of beta phase and becoming an integral part of the retail industry.
Beacons can be used to power indoor maps, payments services, and location-sensitive product catalogs. There are many different beacon hardware vendors and systems — including Apple's iBeacon system — but they all share some basic characteristics. Namely, they allow retailers and event organizers to efficiently communicate indoors, without a need for GPS. Continue reading
Traditional retailers have become much more adept at using technology to push back against online-only e-commerce sites.
Beacons are among the most important new mobile technologies helping real-world merchants win back sales. These low-cost devices communicate with smartphone apps indoors through a Bluetooth signal. Last year saw tons of retailers testing beacons, including Macy's and Target. This year, hundreds of big retail chains are turning those devices on and using them to communicate with mainstream consumers in store. Continue reading