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Beacon Use In Stores Boosts Engagement, Purchase Intent

Two beacon-related surveys show that awareness of beacons and interaction with beacon-triggered content in stores is growing. One survey comes from Swirl, which deploys beacons in retail stores and has a nascent beacon “ad exchange.” The second is from mobile marketing platform Placecast, which included beacons as part of a larger holiday shopping survey.
According to the Placecast survey (fielded by Harris), “over half of all phone owners surveyed said they were familiar with in-store beacons, and 15 percent said they had engaged with them.” Continue reading

Beacon-Triggered Offers Drive 60% More Engagement In-Store

A new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purchase during their store visit.
Beacon technology continues to make waves in the mobile space, as 73 percent of consumers acknowledged they are more likely to buy in-store when they receive beacon-triggered content and offers, according to mobile marketing company Swirl.
After analyzing aggregated performance data from tens of thousands of shopper interactions with live beacon campaigns at retail stores throughout North America in the past three months, Swirl found that 60 percent of shoppers surveyed open and engage with beacon-triggered content. And approximately the same number of consumers said they would visit a store with beacon marketing campaigns more often, or they would buy more as a result of getting beacon-triggered marketing messages. Continue reading

Beacon technology offers plenty of opportunities for retailers

UK retailer House of Fraser announced in August that it will introduce beacon-equipped mannequins in its Aberdeen store to provide customers with a more engaging retail experience. When a customer with an enabled smartphone app is within a 50 metres of the mannequin, the beacon sends a signal providing them with useful information: details about the clothes and accessories the mannequin is wearing, the price, where the items can be found within the store and links to purchase the items directly from the retailer’s website. Continue reading

3 Ways Beacons Can Boost Retail Sales & Customer Loyalty

Beacons. Last year they dominated the media waves. This year they will start to dominate the store, driving loyalty and sales. Why? As customers enter stores, smartphone in hand, beacons offer a low-cost solution to sending messages or prompts to these mobile devices, giving retailers and brands an irresistible opportunity—the ability to influence consumers and their path to purchase.

In fact, according to Business Insider, beacon-triggered messages could directly influence up to $4.1B of the total U.S. store sales this year, with that figure growing to $44.1B in 2016 (percent of total U.S., store sales). And, with shopping apps increasing more than any other mobile app category at an rate of 174 percent in 2014 (Flurry), the foundation for successful beacon implementations has been laid. Continue reading

How Proximity Marketing Is Driving Retail

Dating back to 1960 and E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” using Product, Price, Promotion and Placement as the primary pillars of marketing strategy has served companies and their investors very well. And although the Four P’s have gone through various iterations over the years, I believe that another “P” – “Proximity” – is most relevant to investors today, as it represents the final connection between companies and consumers. With Bluetooth-enabled devices and a consumer who has expressed a willingness to receive ads (“opted-in”), leading retailers and brands including Apple AAPL -3.04%, Macy’s, Coca-Cola and Procter & Gamble PG -1.37% are utilizing Proximity Marketing to close the last gap between the customer and the register.

The idea of Proximity, the physical location of a product with respect to the consumer, involves a new dimension previously untapped given the limits of technology until recent years. Sometimes called hyperlocal marketing, Proximity Marketing uses cellular technology to send marketing messages to mobile-device users who are in close vicinity to a business. Continue reading

Beacons: how this new technology will change sales forever

The cutting edge beacons technology is going to revolutionise how we all do business in the future. Here is what you need to know about these tiny Bluetooth sensors.

The idea of Proximity, the physical location of a product with respect to the consumer, involves a new dimension previously untapped given the limits of technology until recent years. Sometimes called hyperlocal marketing, Proximity Marketing uses cellular technology to send marketing messages to mobile-device users who are in close vicinity to a business. Continue reading

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